Month: December 2008
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Agencies
Loyalty Tests
Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More
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Agencies
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by
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Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators
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Agencies
Dodge Infomercial Rams It Home
Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve
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What’s the Future of DTC Drug Ads?
We’ve all seen those commercials on TV that warn you of a particular drug’s toxic side effects and urge you to consult your doctor before using it. Well,
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Email
E-mail for Lazy Drunks? A Rant by Ken Magill
OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish
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Agencies
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Agencies
The Incredible Shrinking Database: Direct’s annual CRM/Database Survey
The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from
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Agencies
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
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Agencies
Go Figure: Unlikely Methods for Direct Marketing Success
There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element