Month: December 2008
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Six Economic Survival Steps, Sans Discounts
Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.
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Try PR to Get Your Audience’s Attention—On the Cheap
For creative businesses that can’t afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.
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Agencies
How to Boost Your CRM End-User Adoption Rates
Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.
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Agencies
Mailstream: December 1
The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine
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Don’t Be Scared: A Commercial List Use Primer for Fundraisers
The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy
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What’s the Future of DTC Drug Ads?
We’ve all seen those commercials on TV that warn you of a particular drug’s toxic side effects and urge you to consult your doctor before using it. Well,
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Agencies
Dodge Infomercial Rams It Home
Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve
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Agencies
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens
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Agencies
Brands Test Sampling at Meal Assembly Kitchens
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002
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Agencies
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by