Month: December 2008
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Guns N’ Roses Sets Lawyer on Dr Pepper for Promotion ‘Fiasco’
Dr Pepper’s offer to give everyone in the U.S. a free soda if Guns N’ Roses’ much-delayed album “Chinese Democracy” came out in 2008 has turned out to be not exactly what the Doctor ordered.
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Agencies
Hispanic Consumers to Add Sabor to Kleenex Packages
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009
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News Brief
JAMAICA: is launching a $3 million advertising campaign to lure tourists to the island despite a global financial crisis.
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Agencies
Selling Sources Creates Customer Acquisition Group, Names Head
Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.
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DM Lags in Directional B-to-B Survey
While admittedly not a representative sample, a new study from integrated marketing firm Sagefrog gives directional insight into business-to-business marketers
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Agencies
Fred Waugh Takes VP of Alliances Position at Convio
Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio
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Email
Marketing VP Atlas Out at Goodmail
David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.
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Email
Pivotal Veracity Unveils ‘Engagement’ Index, Metrics
E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.
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Email
Black Friday Retail E-mails, Online Traffic Spikes
American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.
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Email
Consumers Don’t Care if You’re Blocked: Survey
More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.