Day: October 9, 2008
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Listline e-Newsletter 10/09
Information Strategies Inc. has selected DirectInnovations Inc. to manage a list of 151,224 subscribers
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Engagement
Netflix Popcorn Bowl Winners Set World Record
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes
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Rivet London Gets Swept Into Lowe
The London office of Rivet, an Interpublic Group of Cos. agency, is beginning a transition that will align it with another Interpublic agency, Lowe London as of Jan. 1, 2009
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Acquisition
Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search
Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that
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Yankee Candle Runs Breast Cancer Awareness Promo
Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before
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WPP Says it Won Research Firm TNS
Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock
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News Brief
JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.”
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Charlie Rose Knows
While he may not be the youngest journalist on the block, Charlie Rose, 66, along with his staff, are showing an understanding of the power that can be harnessed on the Web.
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Rich Households Disappear
In the midst of a dreadful year for financial markets, it comes as no surprise that TNS, a market research company, is claiming in a recent report that the number of wealthy households is on the decline.
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Ringtone Ecosystem – Part 2
Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…