Day: October 1, 2008
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Agencies
The Birth of Telemarketing
In 1895, the Metropolitan Telephone and Telegraph Company sent a mailing printed on tinted paper to names taken from the Elite Directory or Blue Book.
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Agencies
Introduction: Myths of Direct Marketing History
It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page
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Agencies
Sites and Sounds
Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody’s redoing their Web sites. But this one really will
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Winning the Customer Comeback
When it comes to consumer loyalty, buyers feel connected to automobiles, but have little love for planes. Trains don’t figure in the picture. That’s one
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Canada Launches Do Not Call List Today
An estimated 16 million Canadian residential telephone numbers will be off limits for telemarketing by 2010, as a result of Canada
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Agencies
Canterbury Graphics Takes Stake in Tri-Media Integrated Marketing Technologies
Canterbury Graphics Strategic Marketing, a direct-marketing agency, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies
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Agencies
W.A. Wilde Acquires G3 Packaging and Services
Marketing services firm W.A. Wilde Company has acquired G3 Packaging and Services Corp.
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Email
Silverpop Adds Social Networking Feature
E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology