Topic

Day: October 1, 2008

  • Now More than Ever

    There’s little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

  • More Bang for the Marketing Buck

    Lucky Wet International: The maker of lubricants, massage oils and other intimacy products has been able to tailor the same MySpace game to two different

  • Agencies

    Have I Got a Candidate for You!

    In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

  • Agencies

    Project Head Start

    It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

  • Agencies

    Microsite Delivers Big

    A nice, neat list of multichannel marketing tactics is OK for starters. But putting those strategies into practice is another thing. Johnson Direct worked

  • Agencies

    Can This Woman Save Direct Marketing?

    Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than

  • Agencies

    Retiring But Not Laid Back

    MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

  • Agencies

    They’ve Got the Power

    Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics

  • The Hands-On Experience

    When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will

  • Watching the Carts

    While there’s no softening the blow of the troubled economy, retailers worked hard this year to keep shoppers returning to their stores. New technologies