Month: September 2008
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Email
Timberland, GSI Settle Text-Message Spam Suit
The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers
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Direct Marketing | Print
Media Applications Provider Whoop Acquires XOsphere
Whoop, Inc. has acquired XOsphere LLC and XOsphere’s sister company in Latin America
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Email
MailChimp Integrates Rendering Tool
E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues
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Email
Stupid PR Watch: Whiff! Another Miss
Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it
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Email
Yikes: Another Bad List Deal
Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India
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Tandberg Retains Goodman Marketing Partners
Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign
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Data Driven ROI
RTC Relationship Marketing Promotes Two
RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.
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Direct Marketing | Print
Heidi Hamers Joins Red Hawk Casino
Heidi Hamers has been named VP of marketing for Red Hawk Casino.
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Engagement
Cotton Sponsors Fashion Reality Web Series
Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency
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Engagement
Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo
Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month