Month: September 2008

• The Evolving American Shopping Psyche

  A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

• Direct Marketing | Print

  Loose Cannon: CRM Is A Family Affair

  Richard H. Levey, the Loose Cannon, takes exception to “the Godfather of CRM” and offers his own choice for this dubious paternal honor.

• Keep Plugging Away With Your International Marketing Campaigns

  It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

• Let Social Influencers Save Your Corporate Website

  Consumers no longer care about your ” About Us” page, because they now prefer to learn about you by going to independent online forums and review sites. Save your Web site and use existing tools to give the social influencers a voice

• Consider Customer-Centric Retailing the First Step Toward Customer Loyalty

  Customer-centric retailing has been embraced by a broad range of organizations and is high on the boardroom agendas of many more

• In Defense of Blacklists

  A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take

• Branding? OK…If You Own a Cattle Ranch

  Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the

• Better Late

  Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It’s about bloody time, he said. Then he added: Ben

• Direct Marketing | Print

  No Place Like Home

  Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

• Selling Out

  For McDonald’s, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front