Month: September 2008
-
One Exec In, Another Out At Yahoo
Joanne K. Bradford has joined Yahoo! as senior vice president of U.S. Revenue and Market Development.
-
InfoGroup Back In Compliance With NASDAQ
InfoGroup (formerly infoUSA) has brought itself in line with the listing standards of the Nasdaq Global Select Market, and will continue to be listed on the exchange,
-
Experian Hires Two In Campaign Management Division
Experian has named Gary Sanders principal planner and Dione Rayside a planner within the decision management practice of its integrated marketing division.
-
News Brief
BRAND SENSE PARTNERS: has signed an agreement with actress and comedian Jenny McCarthy to create a lifestyle brand and consumer product line for kids
-
Email
Umm… About EmailAppenders’ NYC Office
E-mails to this newsletter just keep getting curiouser and curiouser, and they
-
Email
Stupid PR Watch: Calculating Spam Costs … Wrongly … Again
Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly
-
Email
More Marketers Embracing Social Media: Forrester
While e-mail, search and display advertising have reached near universal adoption among marketers, social media
-
Email
Stupid Marketer Watch: How Not to Build a File
In an unsuccessful attempt to take our five-year-old son
-
Listline e-Newsletter 9/9
RMI Direct Marketing Inc. now manages several lists for Air Age Media,
including a master file that identifies nearly 110,000 active
subscribers.