Month: September 2008
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Breakthrough with Emotional Led Innovation
Emotionally led innovation can be the perfect counterbalance partner to technology led innovation. Here are some techniques that can help an organization drastically change their creative momentum
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MySpace Names Brands Sponsoring Its Free Music
PROMO: McDonald’s, Toyota, State Farm and Sony are among the first brands to market on the new MySpace Music expected to debut later this week
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Chrysler Revs Up Online Marketing Services for Dealers
New fee-based services for Chrysler dealership Web sites and sales lead generation are planned for launch beginning in October.
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Yankelovich: Consumers Unwilling to Pay Extra for Green Products
Despite growing interest in the environmental issues consumers are generally becoming less willing to pay higher prices for so-called green products, according to the market research firm Yankelovich Inc.
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Chris Miller Heads Interactive Services at Draftfcb Chicago
Chris Miller has become senior vice president and group management director for interactive services at Draftfcb Chicago.
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Mail Stream: A Report on Incoming Direct Mail
Uncommon Goods’ fall catalog features a variety of recycled goods, including wine glasses made from windshields. A fundraising effort from the Trust for Public Land includes geographic-based personalization, a survey and address label fremiums. And Free People, a women’s brand from Urban Outfitters, has sent out an eclectic – faux hand-scribbled – catalog replete with offbeat merchandise
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Listline e-Newsletter 9/15
Names and Addresses Inc. has this list of 115,985 History Channel Club paid members who bought books, DVDs and collectibles related to the
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Wunderman Links In With Social Media Analytics
Wunderman has partnered with social media analytics firm Visible Technologies
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Whole Foods Adds Videos/Recipes to its New Site
In an effort to build a stronger relationship with its customers, Whole Foods Market last week rolled out a new Web site
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Engagement
TNT Launches Latest Micro-Series with Acura
TNT is carrying on its branded micro-series strategy with the debut last week of crime thriller “Blank Slate,” sponsored by Acura, with two more short-form dramas coming soon