Topic

Month: September 2008

  • Email

    iPost Puts New Twist on RFM

    E-mail service provider iPost today announced it has upgraded its Autotarget predictive analytic technology to include targeting by one of the most commonly used metrics in traditional direct marketing: RFM analysis

  • Email

    MailChimp Unveils Analytics Tool

    MailChimp today announced Analytics360, an add-on option to its self-service e-mail marketing system that the company claims allows its clients to track performance and measure the return on investment of campaigns

  • Listline e-Newsletter 9/16

    MeritDirect has been appointed to manage a portfolio of eight lists for TechRepublic

  • Engagement

    MySpace Names Brands Sponsoring Its Free Music

    McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week

  • VA Court Declares Spam Law Unconstitutional

    The Virginia Supreme Court Friday declared the state’s anti-spam law unconstitutional, reversing the conviction and nine-year prison sentence of a Jeremy Jaynes, a man once considered to be one of the world’s most active spammers

  • Acquisition

    MTV2, Time Warner Team Up for Rock Battle NYC

    MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall

  • Acquisition

    Jelly Belly Names Illinois Man Winner of Flavor Contest

    Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean

  • News Briefs

    TARGET CORP.: and the Minnesota Twins have signed a 25-year partnership that includes the naming rights for Target Field, the new home of the Twins scheduled to open in 2010

  • Steps for Success in a Down Economy

    Marketers are increasingly being squeezed by management to cut costs. In dire economic times, organizations need to ask themselves if smart marketing—and not budget cuts—will help boost profits during a slowdown in consumer spending. Here’s a few steps to help shift the perception of marketing from cost center to value generator

  • Re-examine the Metrics of Online Video

    Oscar Wilde described a cynic as “…one who knows the price of everything and the value of nothing.” A century and a half later, this sage observation could easily describe the legions of media professionals who insist on performance metrics designed to measure quantity rather than quality