Month: September 2008
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With Online Moms, Age Makes a Difference: Study
A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web
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Engagement
Coupons Offer Good Incentives in Tight Economy: Survey
Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.
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Engagement
Dollar, Thrifty Offer Prepaid Tolls with Florida Rentals
Looking to boost fall and early winter car rental rates among “snowbirds” who go south early in the season, Dollar Rent A Car and Thrifty Car Rental are offering prepaid tolls with rental deals in Florida
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Mattel Reorganizes Leadership Team for Barbie Brand
Toymaker Mattel Inc. is changing the way it operates its Barbie brand, reorganizing its executive team into one global brand management group
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Engagement
Delta Creates New Loyalty Program Post
Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs
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News Brief
MACY’S: is hosting its third annual “Shop For A Cause” charity shopping event on Sept. 20
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Engagement
Postscripts
SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends
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Disney Revamps Site to Engage With Consumers
(Promo) The Magic Kingdom spent the summer rebuilding its online castle gate, Disney.com
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E-mail Helps MassMutual Drive Broker Awareness
MassMutual’s Retirement Services division is using e-mail newsletters to drive awareness of the company’s products, both with brokers and investors
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Second Life? This One is Enough, Thanks
Burger King’s recent Neopets kids’ meal promotion encourages kids to join in the toy maker’s online virtual world. But do children really understand what that means?