Month: September 2008
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Redi-Data Offers Consumer E-mail Lists
Redi-Data Inc. is expanding in the consumer e-mail list marketplace. The company has added e-mail addresses to its Redi-Consumer database.
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Gap to Acquire Athleta for $150 Million
Gap Inc. has reached an agreement to purchase Athleta Inc., a cataloger and online marketer of women
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CBS Sells ‘Survivor” T-Shirts to Support African Jobs
As CBS begins airing “Survivor: Gabon” on Thursday, it will start marketing new “Survivor” T-shirts, which it purchased from a socially conscious clothing brand based on the African continent
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Direct Marketing | Print
Letters to the Editor
Letters in response to “Loose Cannon: Eighty Five Million New DMers Could Use A Handout”, Direct Newsline, Monday Sept. 22, 2008
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Promo’s PRO Award Finalists 2008
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company
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Listline e-Newsletter 9/22
Names and Addresses Inc. has introduced an e-mail master file for North
American Affinity Clubs -
Engagement
NBC Streams Fall Previews on Multiple Platforms
NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums
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Acquisition
Burger King Calls for Votes in Oreo Dessert Promotion
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes