Month: January 2007

• Direct Marketing | Print

  Hey, Lady!

  She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers

• Digital

  Fruit of Its Labor

  Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

• Digital

  David Takes on the Goliaths

  Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

• Digital

  Saving Grace

  But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

  All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.

• Acquisition

  Super Duper Bowl

  Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

• Direct Marketing | Print

  Time magazine Letter: Spring, 1940

  When kingdoms vanish in the night. . .

  — and nations wake to find the enemy within their gates. . .

  Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror

• Direct Marketing | Print

  Time magazine Letter: September, 1940

  Dear American:

  Ours is the tragic privilege – –

  The tragic privilege of living and taking part in the greatest worldwide military crisis since Napoleon, the greatest American election crisis since Lincoln, the greatest economic crisis since Adam Smith

• Direct Marketing | Print

  Time magazine Letter: December, 1941

  Dear American:

  And now the news is happening to us!

  Its unpredictable turns and changes are altering the whole course of your life — the job you work at, the town you live in, the clothes you wear and the food you eat

• Direct Marketing | Print

  Time magazine Letter: June, 1940

  Dear American:

  The Nazi Blitzkrieg has swept like a flame —

  — over Norway, Denmark, Holland, Belgium, Luxembourg, Northern France.

  In eight short weeks kingdoms and governments have fallen, peoples have been subjugated

• Direct Marketing | Print

  Time magazine Letter: February, 1940

  Dear Reader:

  This is the dullest war in history