January 2007 - Page 43 of 47

CORRECTION

In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James

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Same Here, Same There

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

Is the experience seamless? It should be.

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Becoming a Pod Person

Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

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Yahoo! Strikes Out Again

Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s

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And the Mail Just Keeps Coming

It would seem most marketers are aware that the World Trade Center towers are no longer standing. Not true, according to the U.S. Postal Service. The

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AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.

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Selling the Shat

And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

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ID, Please

Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

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Online Video Ads Get a Boost

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

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