Month: January 2007

• Email

  Five Must-Have New Year’s Resolutions for E-mail Marketers

  (E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

• Digital

  Unilever Scrubs Up Dove Online Video Promotion

  (Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it’s latest Dove product debut.

• RMI to Manage Hachette Filipacchi Files

  RMI Direct Marketing is now the list manager for Hachette Filipacchi Media U.S.

• Agencies

  For Dave’s, CRM is Best in Show

  It doesn’t matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

• Agencies

  Voice Messaging Regulations May Tighten in 2007

  Companies that utilize automated voice messaging may have a double edged sword to look forward to in 2007, according to on-demand voice firm Vontoo.

• Loose Cannon: Twelve Quatrains on Four Quarters of 2006

  New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

  With a tip of the Loose Cannon derby in his direction, I offer what might have been — had Angell devoted himself to the highlights of the last 12 months in the direct marketing industry.

• Agencies

  Recording Customers in Motion

  (Multichannel Merchant) During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%.

• Keeping Your Eye on the Web 2.0 User

  (Multichannel Merchant) An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires that your team master a steadily expanding skill set:

• Agencies

  List Hygiene: Cleaning Up

  (Multichannel Merchant) With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case.

• Agencies

  Warner Bros., VH1 Launches Songwriter’s Contest

  Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.