Month: January 2007
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Sears Closes on Virtual Home in Second Life
(Direct Newsline)—One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home décor showroom in the Second Life online world, the company said Monday.
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Agencies
Comerica Extends Miles Program to Debit Cards
Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.
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Agencies
P&I Postscripts
RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.
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News Briefs
CHIVAS REGAL: has a sweeps underway at http://www.Chivas.com where entrants can win a six-day trip for two to visit the Iguazu Falls and Rio de Janeiro in South America. The promotion runs through April 31.
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Using the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches.
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Agencies
Neiman Marcus Offers First Crack at Lexus Hybrid
Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle
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Agencies
Marriott Sells Loyalty Points Online
Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.
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Email
Unique Public Hearing Set in Spam Trademark Dispute
A rare public hearing has been set for the long-running battle between Spam Arrest and Hormel Foods Corp.
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Email
Return Path Unveiling Pan-European ISP-Relations Program
Deliverability firm Return Path and e-mail service provider e-Dialog are expected today to unveil a joint project aimed at tackling deliverability issues in Europe, the Middle East and Africa.