Topic

Month: January 2007

  • Coke Reprises American Idol Tie with Some Twists

    Coca-Cola is once again promoting its ties with the hit show this season by introducing new TV spots and offering special rewards to its loyalty members.

  • Agencies

    7-Eleven Signs 18 Sports Sponsorships

    7-Eleven is playing sports hard this year as part of its local marketing strategy.

  • DreamWorks Animation Taps Globe for Worldwide Marketing Post

    DreamWorks Animations has named Anne Globe as its new head of worldwide marketing and consumer promotion, effective immediately.

  • Agencies

    Walden In, Chow Out at Sears

    Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.

  • Turner Entertainment Promotes Johnson to SVP Promotions, Marketing

    Turner Entertainment has promoted Katherine Johnson to senior vice president of promotions and marketing.

  • News Brief

    HERBALIFE: a global nutrition direct-selling company, has signed a three-year sponsorship deal with the Finnish Ice Hockey Association.

  • Site Age in Rankings – The New Toolbar PageRank (in a bad way)

    No, I don’t mean it’s the new “most important” component of the Google algorithm. I mean it’s the one that probably isn’t that important but causes people to OBSESS. Just like toolbar PageRank has done for years.

  • Birth of a Marketplace

    To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a…

  • In Support of User-Generated

    In 1979, a British Band named The Buggles released a song that almost all reading have heard at some point in their lives. Chances are most people haven’t seen the video, which is slightly ironic considering its status as the first…

  • Focus on Affiliate Summit West 2007

    The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high…