Month: June 2006

• VisionPoint Acquires Aha Factory

  VisionPoint Marketing has acquired Aha Factory, a Web development and technology firm for an undisclosed sum.

• Image-Based Spam Skyrockets: IronPort

  Image-based spam has grown dramatically in the last year from 1% of all spam in June 2005 to 12% this year, according to Internet security firm IronPort Systems.

• J. Crew IPO Shares Rise 28% in Debut

  Shares of J. Crew Group

• Nonprofit Alliance Names Conway Executive Director

  The Alliance of Nonprofit Mailers has named Anthony W. Conway executive director.

• Postal Service Expands Contract With UPS

  The U.S. Postal Service has expanded its relationship with United Parcel Service (UPS) to have the private courier to transport primarily first class and priority mail to and from 98 U.S. cities, up from a current 16.

• Targetbase Names Walsh to Top Creative Post

  Targetbase has named Kimberly Walsh executive creative director.

• Listline e-Newsletter 06/28/06

  Baby Universe Inc. has launched a list of 146,609 last-12-month Internet
  buyers at postal addresses. Products sold include maternity accessories
  and items for babies and toddlers, such as bedding, furniture and
  toys.

• Agencies

  The ROI of Television Advertising

  Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
  The answer? Both.

• Agencies

  Brand vs. Direct: Who Gets the New Metrics?

  What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.

• Agencies

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.