Month: June 2006

• Cause Sponsorship to Top $1.3 Billion: IEG, Inc.

  Cause-marketing spending will rise 20.5% this year to $1.34 billion, projects sponsorship consultancy IEG, Inc.

• Live from the Licensing Show: Beijing Battling Counterfeits as Olympic Games Loom

  In her first U.S. speaking engagement Yuan Bin, director of marketing for the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) highlighted the organization’s marketing plan for the upcoming Olympics during the Sports Licensing Summit at the Licensing Show on Tuesday.

• Live from the Licensing Show: Del Monte Inks Deal with Sesame Workshop

  Del Monte Foods is giving kids three new reasons to eat their vegetables via a new partnership with Sesame Workshop.

• Agencies

  Live from the Licensing Show: Bratz Leap From Books to the Big Screen

  MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

• Agencies

  PepsiCo Takes to Ice With NHL Deal

  PepsiCo, the National Hockey League (NHL) and the National Hockey League Players’ Association have forged a multi-year agreement that takes PepsiCo’s beverages and snacks to the ice.

• News Briefs

  EVENT AGENCY: George P. Johnson Co. has formed a joint venture with…AMERICAN INTERNATIONAL GROUP: tapped 141 Worldwide, New York, to…WASSERMAN MEDIA GROUP: will lead the naming rights process for the…

• Spam Eats Up One Hour Per Day

  According to a “Spam Personality” survey conducted in May by Reflexion Network Solutions, a typical employee spends up to an hour per day deleting spam e-mails. This translates into about 12.5% of lost work time for someone…

• Sony BMG Strengthens Online Video Offerings

  On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…

• Google’s Voice Recognition Possibilities

  Using hands and fingers to carry out various tasks is becoming more and more tiresome for many consumers around the world. As technology has advanced, so have expectations and desires for further levels of convenience…

• Ad Scheduling Introduced to AdWords Users

  Late Thursday night Google unveiled ad scheduling (or dayparting, as many people call it) to its AdWords users around the world at no charge. This new feature will allow a campaign manager to optimize their return on investment…