A plethora of brands leveraged in-person fan engagement during the days surrounding Super Bowl 57, from sponsored mini-festivals to hotel takeovers to surprise-and-delight stunts like a passenger-filled cucumber-shaped blimp and a 44-foot-tall LED-clad cactus. Check out Event Marketer‘s roundup of brand experiences from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
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