Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool.
Beyond that, there are other free keyword research tools such as Soovle and Ubersuggest. Then there are social search tools like Topsy and Bottlenose. Google Trends can help marketers see what searchers are interested in at the moment. My Blog Guest and Blogger LinkUp are helpful for building relationships within the blogger community.
“Making use of these tools should help you create more relevant, timely content around queries that people are searching for now,” writes Brian Jensen at Marketing Pilgrim.
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