Media services company, Zenith Media, New York, has launched a direct marketing unit.
The new division, Zenith Direct, led by Joe Shain as president, and Joel Feldman as executive vice president/director of client services. The unit will handle national and international direct marketing efforts across all media channels, according to a company statement.
Zenith Direct’s services include: strategic development, creative services, production, media planning and buying, response tracking and results analysis.
Before joining the agency, Shain was CEO of the combined media operations of SCP and Rapp Collins (an Omnicom agency). Feldman, who launched DMB&B Direct, had run his own direct response company before joining Zenith Direct.
Zenith Media has annual billings of $4 billion.
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