Wunderman has acquired relationship-marketing agency Shaw Marketing Group and brings its key client, Diageo, to Wunderman’s roster.
Wunderman renames the New York-based agency as Shaw Wunderman, keeping founder Richard Shaw as head of the division.
Shaw, who formed the agency in 2002, was a pioneer in direct marketing for alcohol brands in the 1980s and served on the Direct Marketing Association’s board of directors for six years, representing the consumer package goods industry.
“I am excited to join the Wunderman network. We will now be better able to bring world-class resources to our existing clients, and can aggressively pursue new business opportunities,” Shaw said in a statement.
New York-based Wunderman ranked No. 27 in the 2006 PROMO 100 with estimated 2005 revenues of $225.6 million, up an estimated 19% from 2003.
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