Wunderman has acquired ZAAZ, an interactive agency Web known for its analytics consulting practice. The eight-year-old agency generated $9.2 million in unaudited revenue during 2005, and held net assets of $1.6 million. Terms of the acquisition were not disclosed.
Seattle-based ZAAZ brings a wide variety of digital services to Wunderman, including Web strategy, design, development and search engine marketing and optimization. The company’s offerings should dovetail with Wunderman’s Global Digital Network, according to the company.
ZAAZ will retain its corporate identity, and co-founders Shane Atchison and Dave Brede will keep their respective CEO and COO titles. ZAAZ maintains offices in both Seattle and Portland, OR, all of which will remain intact.
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