WPP Sees Promise in Web Marketing

Ad conglomerate WPP point to China and the Internet as the two largest ad opportunities on the current horizon, after reporting a 30% increase in pre-tax profits for the first half of 2006.

Net income rose to $333.3 million for the half from $255.3 million in the same period last year. Revenue climbed 16% to $5.4 billion, while billings increased 27% for the half to $27.2 billion.