“Men vs. Women” is a delicious concept in just about every area of life, so what about Twitter? If Dharmesh Shah’s findings on HubSpot Blog are any indication, men might have racked up another mark in the “L” column.
After deciding to conjure up “a reasonably clever way to make a pretty good guess as to the gender of a Twitter user,” Shah first pumped out a list of the “Top 100 Most Influential Women on Twitter.” This list is topped with @jansimpson, @sharonhayes, @marismith, @pistachio, @kanter, @jasminevillegas, @lorimoreno, @actionchick, @lizstrauss and @marketingprofs.
He was pretty satisfied with how that turned out and moved on to look at how men and women differ on Twitter. Armed with a sample size of more than 200,000 users and data that skews toward users in English-speaking countries, Shah found some interesting nuggets of information.
Among them are that men have an average of 643 followers on Twitter, while women have an average of 1,717. In other words, women have 167 percent more followers on Twitter than men do.
Men follow an average of 287 users on Twitter, while women follow an average of 381, or 32.8 percent more users than men follow.
The average man has tweeted 698 times, while the average women have tweeted 1,542 times, or 121 percent more than men have.
What makes the above points extra interesting is the fact that on average, men have been on Twitter for 502 days, compared to 496 days for women. “What I was most surprised by in looking at the data that despite there being many more men than women on Twitter, the average ‘Twitter tenure’ is the same,” said Shah in his blog post.
He also adds that there are more than 10 times as many men that have “verified” accounts as women who have those accounts.
HubSpot has found that B2B Twitter accounts get significantly bigger boost from blogging than B2C companies do. However, Twitter does benefit B2C companies by driving more leads for them.
The company also found that Twitter accounts with a profile picture have significantly more followers than those without one.
A recent comScore study found that women spend 20 percent more time online on retail sites than men do. Women are also more active online buyers than men.
Sources:
http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133013
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