Grocer Winn-Dixie will celebrate Memorial Day weekend with a postcard campaign for active soldiers.
Shoppers can pick up a free pre-addressed post card at any of Winn-Dixie’s 900 stores to write a note of support to a deployed soldier.
The effort is part of a broader Connecting with Our Soldiers campaign, run at retail by in-store marketing agency Mass Connections, Cerritos, CA. Mass Connections collects and sends the cards to the front line troops, then follows up with care packages of useful items.
Consumers have sent 100,000-plus postcards since Mass Connections began the campaign on July 4, 2004.
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