It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy.
Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core of their growth strategies are twice as likely as their peers to have more than 5% annual growth, according to a 2024 study from consulting firm McKinsey & Company.
So, what’s a CMO to do? In short, they must connect their knowledge of the customer back to the strategic direction of the enterprise — and bring along their key stakeholders.
Read the strategy on how to do this at Multichannel Marketer’s sister site Chief Marketer.
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