Integrated Direct Marketing (IDM) will offer Wheaton Group’s data mining< services to its customers under a newly signed agreement. Under the deal’s terms, Wheaton Group will be the exclusive provider of analytical expertise for IDM’s business-to-business clients. IDM provides brokerage, database management, strategic consulting and analytical services to multi-channel direct marketers.
In addition, the two companies will jointly develop data-driven products and services for the B-to-B prospecting marketplace. Wheaton Group will also work with IDM to further penetrate the business-to-consumer prospecting marketplace.
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