What Marketers Should Learn From Twitter’s Recap of 2012: Trends, Hashtags, Conversations
Twitter is offering everyone a recap of the year’s most interesting and noteworthy tweets, users, conversations and more.
“2012 Year on Twitter” is the social network’s interesting and nostalgic glance back at the past year. It also holds some gems for marketers and businesses to know about as we head into 2013.
Hashtags and trends
Marketers and businesses with Twitter accounts should know that monitoring popular trends and hashtags isn’t just a neat way to stay on top of things in the Twitterverse, but that it’s also a nifty tool for seeing if there are trending conversations that might make for opportunities to engage users in a different way. Tweeting with hot keywords and hashtags can also help a company’s tweets be found quicker and by more people.
Twitter notes the major trends it observed in 2012
