What Marketers Need to Know About Facebook Permissions
Marketers who use Facebook apps to collect data from prospects must be aware of the ins and outs of Facebook permissions. “Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.” For starters, marketers should note that (according to a Facebook product engineer) with each data field a business asks for online, the opt-in rate declines by 10 percent. Here are five things marketers must know about Facebook Permissions and asking for customer data: 1) collect the minimum, 2) ask for everything you want (but make it optional), 3) use what’s available, 4) make it worthwhile, and 5) do your customers a favor. (Social Media Examiner)
