Read related article: Can Honda Build an Emotional Bond With Documentary Films? and Using Web video as a marketing tool: Q&A
Web Watching Among U.S. Internet users:
- 124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to 119 million unique users who watched 7.5 billion video streams in May 2008
- More than 220 million Americans currently have Web access in their homes.
Web video usage in December by gender broke down to 57.4 million males and 67.2 million females.
Demographics were as follows:
|
Age |
Unique Viewers (000) |
Unique Viewers % |
Total Streams (000) |
|
12-17 |
10,094 |
8.1 |
868,011 |
|
18-24 |
9,418 |
7.6 |
1,187,158 |
|
25-34 |
20,112 |
16.1 |
2,301,326 |
|
35-49 |
34,972 |
28.1 |
2,764,771 |
|
50-64 |
32,004 |
25.7 |
1,646,052 |
|
65+ |
9,047 |
7.3 |
304,563 |
The numbers in the chart represent activity at work and at home. The include progressive downloads, but exclude video advertising.
Source: Nielsen Online, a service of The Nielsen Co.
Network
