Market research firm BAIGlobal Inc., Tarrytown, NY, has launched a service that features on a Web site thousands of images of actual credit card mail pieces sent to cardholders during the past 13 months. Based on a statistically representative sample of 4,500 households, the service, Inside Track Online tracks what is being mailed nationwide.
“We believe this exciting online tool provides card marketers and their agencies with a new channel for gaining an edge on their competitors,” Julia Beaver, vice president of competitive tracking services, said in a statement.
BAIGlobal’s offline service, Inside Track program, tracks credit card usage behavior, attitudes and direct mail communications among cardholders.
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