Warner Bros. has named Maryellen Zarakas to the newly created position of VP and general manager of television licensing for its consumer products division.
Zarakas will be responsible for building licensing programs and creating retail strategies for select properties from Warner Bros. Animation, Cartoon Network, Kids! WB and Warner Bros. Television across all categories. She will identify merchandisable elements in new shows and develop licensing plans to generate brand support for new and established properties.
Prior to joining Warner Bros. Consumer Products, Zarakas worked for Disney Consumer Products as VP-global toys and retail.
Network
