Verizon Wireless is working with 800response and TacPoint Wireless Inc. to offer a new direct response service to its agents.
Authorized agents can now set up a vanity 800 number, using their co-op advertising dollars. To do it, they have to go online to the new Verizon Wireless Co-op Resource Center.
The new package will allow agents to increase response rates to their advertising, track leads and build a lead database, according to Verizon.
They can also go online to redeem their co-op ad money.
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