Verizon has gone into the take-out business. Its latest promotion covers the exterior of boldly-colored Chinese take-out cartons handed out to consumers at restaurants in dozens of markets across the U.S.
The multi-colored container touts Verizon’s Fiber Optic Internet Service (FIOS), with the tag line “See the Light”. An 888 number and Web address, Verizonfios.com, act as response mechanisms.
“Hundreds of thousands” of containers are expected to be distributed at Chinese restaurants.
The containers were created by Mangia Media, a Water Mill, New York-based non-traditional media firm. The company has also placed ads on the tops of 30 million pizza boxes for such clients as Visa USA, Verizon, ABC-TV and HBO.
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