Lombard, IL-based Big Idea Productions this month is sets up a new produce department in Wal-Mart stores.
The entertainment company is teaming with the worldÕs largest retailer on a 30-day in-store promotion hyping its successful “Veggie Tales” kidsÕ property.
More than 2,700 Wal-Mart stores will herald the “Veggie Tales” line of videos, plush toys, and apparel with P-O-P materials including end-caps and special merchandise sections. TV and radio spots play in-store. The program began last weekend with a chain-wide “Very Veggie Saturday” featuring free puzzles and visits from two members of the cast: Bob the Tomato and Larry the Cucumber.
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