ValueClick Inc. said today that it will merge with online marketing specialist Be Free Inc. in a stock deal worth $128 million.
The deal, which calls for ValueClick to issue about 43.4 million shares, is expected to close by the end of the fourth quarter.
Once the agreement is finalized, Be Free, based in Marlborough, MA, would become a wholly owned unit of ValueClick. The new firm would be based in Westlake Village, CA, the location of ValueClick’s headquarters.
The move is expected to expand ValueClick’s array of Internet advertising products and services.
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