ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.
Data derived from Web browsing, ad interaction, searches and online shopping have been used to develop profiles and identify customer prospects for targeting offers by interest category. Names, telephone numbers and e-mail addresses are not included upfront.
Consumers can be classified under one or more interest categories. Data profiles are designed to be flexible so that data from advertisers can be used in conjunction with data that comes from ValueClick.
Network
