ValueClick Inc. reported it has formally acquired 97% of the outstanding shares of Fastclick and is on track to acquire the remaining shares by this Friday.
Last month. ValueClick Inc. acquired the online advertising services and technologies firm in an exchange deal whereby each outstanding share of Fastclick common stock would be exchanged for 0.7928 of a share of ValueClick common stock (Direct Newsline, Aug. 11).
Fastclick services include an advertising network of more than 9,000 third-party Web sites that reaches over 112 million unique U.S. Internet users.
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