Westlake Village, CA-based ValueClick Inc. has formed ValueClick Direct, a business group offering online direct response marketing services. The new unit will provide clients with strategy, targeting, creative and conversion tracking services for e-mail and online space advertising.
ValueClick Direct will be part of ValueClick Media, a business unit that serves brand and online direct marketers. It will offer services for lead generation, in addition to both online and offline store traffic generation.
Through ValueClick Media’s advertising networks the firm reaches more than 65 million Internet users per month or 42% of the U.S. Internet audience, according to independently tracked figures from September.
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