Valassis Acquires Segment of Alternate Marketing Networks
Alternative media company, Valassis Communications Inc., Livonia, MI, has acquired the consumer product sampling segment of Alternate Marketing Networks Inc, Grand Rapids, MI.
Terms of the deal were not disclosed.
With the purchase, Valassis, can offer door-to-door sampling and advertising services. Valassis services include newspaper-delivered co-op and specialty inserts, advertising, product sampling, direct mail, on-line promotions, loyalty marketing programs, and consulting services.
Valassis also obtains two, Internet-based software products: itracksamples.com, an Internet tracking system designed to audit, verify, and track sampling programs; and Media Optimizer, a proprietary database which analyzes sampling and distribution needs and then recommends efficient methods and targeted markets.
