The U.S. Postal Service has put out to bid its approximately $104 million contract to provide advertising and promotional services.
The USPS is seeking a single agency to provide direct marketing and advertising strategies, creative and production, along with media planning and buying and other related services. The USPS hopes these efforts will help it cut costs by eliminating other contracts and some of its own labor costs.
Seven agencies have performed these functions for at least the last five years, said USPS advertising and promotions manager Larry Speakes.
“The Postal Service has budget constraints and we’re hoping we can get one agency to handle them all,” he said.
As a first step, the USPS has asked agencies to register on a Web site www.fedbizopps.gov as the first step of pre-qualifying. The postal service will only contact those agencies it pre-qualifies. “We want to see if they can do the job,” he remarked.
The USPS expects to award in June the one-year contract, with options to renew for up to five years.
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