USADATA.com, a marketing information provider, has signed an agreement with Acxiom Corp. Under the terms of the five-year agreement, USADATA.com’s Web site will become a pay-as-you-go conduit for InfoBase, Acxiom’s file of consumer and business information.
USADATA.com will also create client-specific Internet portals for large corporations, associations, franchises and not-for-profit groups. The portals will allow sales field representatives to access Acxiom lists, as well as other information resources. Users will be able to overlay Acxiom data with USADATA.com’s LifeStyle Connect analysis system.
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