Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often are tossing loyalty aside for a novel experience that meets a recently discovered need.
But there’s room for consumers to diversify their tastes while maintaining a relationship with a company. While there is much more to making successful, repeat business than a tag line or slogan, it is one key that can both attract attention and create an ambience with which the consumer wishes to be associated.
A catchy tag line can instantly bring your brand, and what it represents, to mind. Here’s a quickie test to prove the point: Name the brand associated with the tag line or slogan. (Answers at bottom of page.)
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