(Promo Interactive) For sports fans, getting a chance to spout off in the spotlight can be as valuable as any cash prize. And rubbing elbows with the pros can turn a local supporter into a brand evangelist faster than you can say, “The Cubs win the pennant.” (Go ahead, say it.) Two sports-based promotions this fall are offering to give fans that megaphone moment in exchange for user-generated content (UGC) uploaded to a Web site.
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