Financial firm UBS has signed a long-term agreement to become an exclusive partner of The Players Championship PGA Tour stop. Terms of the agreement were not disclosed.
The PGA Tour said the relationship will provide UBS with an integrated marketing platform that includes a premier position within the championship broadcast on ESPN and NBC; unparalleled hospitality venues; and other related tournament benefits.
PricewaterhouseCoopers is the only other exclusive partner of the PGA Tournament, which will be held in March.
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