Tupperware Corp. Kissimmee, FL, plans to acquire a direct seller of beauty and nutritional products, marking the company’s first venture beyond its core business of food-storage containers and kitchen wares.
Tupperware is purchasing Dallas-based BeautiControl Inc. for $60 million in a deal that will pay $7 in cash for each share of BeautiControl common stock. The acquisition is subject to the approval of federal regulators and shareholders.
BeautiControl has a sales force of 50,000 independent consultants who make their sales at home parties and on the Internet. The 20-year-old company had retail sales of $130 million last year.
Tupperware has a sales force of a million consultants. In recent years, Tupperware, which had $1 billion in sales last year, has moved beyond its decades-old tradition of selling its wares only at Tupperware parties. The company now sells its products at shopping mall kiosks, over the Internet and on the Home Shopping Network.
Network
