Digital agency Tribal DDB Worldwide has promoted Tony Cordero to executive creative director of the San Francisco office.
He will oversee the creative direction of such accounts as Clorox, SunPower Corp. and McAfee.
Cordero joins the San Francisco office from the agency’s Chicago location where he was creative director and led development for State Farm. He also oversaw creative for the agency’s fashion retail book of brands, which encompass LensCrafters, L.E.I. Jeans, Anne Klein, Jones New York and Nine West.
In his new post, he reports to Geoff Gougion, managing director.
Cordero replaces Dorian Sweet, who previously held the post.
Tribal DDB Worldwide is headquartered in New York and includes 54 offices in 36 countries throughout the Americas, Europe and Asia Pacific region.
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